Building Vertical Guru's B2B department.
A three-month build and launch to design, equip, and operate a dedicated outbound function pointed at $30-50k/month enterprise retainers in auto retail, healthcare, and adjacent multi-location verticals across the United States.
You sell agency services at a local-business ticket. You want to sell them at an enterprise ticket.
Vertical Guru is a mature 18-person agency with a proven service line in SEO, paid media, websites, and social. Inbound today is paid traffic and referrals, and the resulting accounts are small local operators at $3-6k/month. The team is capable of delivering far larger engagements, but the current funnel is not engineered to attract or convert them.
The opportunity is straightforward. The same service capabilities, packaged and positioned for multi-location enterprise buyers, sell at $30-50k per month. The gap is not delivery capacity. The gap is the entire B2B acquisition function: positioning, outbound infrastructure, target-account intelligence, and an enterprise-grade sales process. None of these exist at Vertical Guru today.
This proposal outlines how my team and I will build that function with you over three months, then operate it on your behalf.
The total addressable market is not the constraint.
Across your two stated verticals and the natural adjacent niches that map to Vertical Guru's service stack, the US market contains hundreds of thousands of qualified buyer-level contacts. Volume is not the bottleneck. Targeting precision and message quality are.
Recommended target segments for phase one:
And the list does not end there. Hundreds of thousands of additional reachable decision makers exist in adjacent niches that align with your broader industry experience. If a primary segment underperforms during testing, we pivot to the next without rebuilding any of the underlying infrastructure. Volume is not a constraint at any stage of this engagement.
The eight-step process we run for every engagement.
This is not an improvised build. It is the same eight-step system Artem Smirnov & Team has run across 48+ industries and 10,000+ campaigns to date. Each step has a defined output and a defined owner. The same system, applied to Vertical Guru's context, produces Stan's personal B2B function.
Targeting one specific group
We do not chase the whole TAM. We pick the single highest-yield buyer segment first, define it tightly, and dominate it before broadening. For Vertical Guru, that segment is defined together in the first week of the engagement.
Foundation Check & Optimization
Every public-facing asset that an enterprise buyer can touch is audited and corrected: Stan's personal LinkedIn profile, the outbound identity, and the conversion points the campaign drives traffic to. Without this step, every later step leaks.
Straight Line Implementation
Our signature methodology. Every digital asset the prospect encounters, from the first cold email line through the LinkedIn profile to the VSL to the booking page, points in the same direction and tells the same story. No friction, no contradictions, no leaks in the conversion path.
Perfect List Building
Two ICP-targeted contact lists, built through our four-layer enrichment pipeline and scored by our internal AI system before any send. List quality is the single largest determinant of outbound performance, and we treat it as such. Lists are continuously refreshed and re-scored.
Outbound Strategy Implementation
Dual-channel outbound across cold email and LinkedIn, running in parallel. Seven-step sequences across three buyer scenarios, with per-prospect personalized first lines produced by our in-house copy pipeline. Operated through 30 dedicated sending domains and 60 fully warmed Google Workspace inboxes, all DNS-authenticated and monitored daily for deliverability, plus a managed LinkedIn outreach sequence run from Stan's personal profile.
Horizontal Scaling
Once the first segment performs, the same infrastructure is pointed at the next adjacent buyer segment, then the next. The engagement is engineered from day one to scale horizontally across auto, healthcare, and adjacent verticals without rebuilding from scratch each time.
Qualified Meetings at Scale
Every positive reply is qualified, contextualized, and booked directly onto Stan's calendar with a written brief delivered ahead of the call. Target floor, post-ramp: 10+ qualified enterprise conversations per month, with capacity to scale higher as additional segments are activated.
Close Deals & Scale Fast
Closing is owned by Vertical Guru. We deliver qualified meetings, full prospect context, and weekly reporting on what is working and what is not. Stan and his team run the sales conversations and the contracting.
Proof, not promises.
Scope boundary: we deliver leads and book qualified sales calls. Closing those calls is the responsibility of Stan and the Vertical Guru team. Strategic assets such as case studies, pitch decks, and longer-form thought leadership are produced internally by Vertical Guru, with briefs and positioning guidance provided by us.
Direct access: the engagement includes six one-on-one strategy calls with Artem during the first three months, plus ongoing email support and on-demand check-ins thereafter. Stan works directly with the principal, not an account manager.
What the engagement actually produces, in numbers.
The system below is built to run at sustained enterprise outbound volume. These are floor numbers, not stretch targets. They represent the operating baseline of the engagement from month three onward, once infrastructure is live and warmup is complete.
Volumes scale upward from month four as additional segments are activated under the Horizontal Scaling phase. Floor numbers above are the conservative baseline.
This is what real results actually look like.
Numbers on a proposal page are easy to write. The screenshot below is from one of our active client engagements, captured directly from their pipeline. Same eight-step system, same outbound infrastructure, applied to a different vertical. Identifying details have been left intact at the client's permission.
Three months to a steady, running machine.
The first two months are deliberate. Outbound at this scale cannot be turned on the day a contract is signed. Infrastructure has to be procured, lists have to be built, copy has to be produced, and inboxes have to be warmed before the first credible message goes out. By month three, the system is running at full volume and being refined against real market feedback.
Engagement structure.
Pricing reflects the scope of building a complete B2B function rather than the cost of an outsourced sending service. The build phase is fixed-fee. The ongoing operation is a flat monthly retainer with no per-meeting charges, no performance fees, and no variable line items.
Engagement formalized through a standard PandaDoc agreement before kickoff.
How 20,000 emails become closed customers.
The full conversion path from cold outreach to signed deal, per month. Each stage shows the natural attrition any outbound system experiences. The funnel is engineered to keep enough top-of-pipe volume so the bottom of the funnel remains predictable.
Lead gen ROI calculator.
Adjust the inputs to reflect your own assumptions. The numbers update live.